Advertising+Technique

===**Advertising Technique: Evoke Emotions: ** === evoke emotions in the audience with using babies, cute animals, weddings or things like that. You can also use happenings from the past. Like when the German Wall between East and West was falling down or the Olympic Goal of Sidney Crosby.

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= **Avante Garde**  = Avente Garde is the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.

**Wit & Humor** Customers like those commercials because they are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.

**** Snob appeal **** The suggestion that the use of the product makes the customer part of an elite group with a glamorous life or other benefits. For example if in the commercial all the customers wear expensive close and are very luxurious.

**Facts and Figures**

Statistics and factual information is used to prove the superiority of the product. For example bracelett out of 95,9% gold

